Since the summer of 2023, busy subject matter experts
have been reading my bi-weekly Nudges to make the most of their marketing & business development efforts.
All Nudges can be found in these archives.
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Stop losing sales
Ever spoken to a prospect who you just knew would become a client? But then, at the very last moment, they didn’t. It happened to me a while ago. And…
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Change what people know, think, and do
Changing what people know, what they think, and what they do; it’s what marketers are constantly trying to do. One tool that helps them greatly in doing so is the Storytelling…
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Generate a full year of content ideas
Want to generate a full year of content ideas? Build your prompt at JochemKoole.nl/CIPG and use OpenAI’s ChatGPT or Google’s Gemini to generate your ideas. Content plays an essential role in marketing…
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Be more confident and more convincing
“To sell is human,” says Daniel Pink. In his 2013 book with the same title Pink describes how all of us are constantly ‘selling’. As we are continuously trying to convince others…
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6 I’s you can bring to your next client meeting
Meetings with subject matter experts (like you – and me) can be extremely boring. As experts we tend to loose ourselves in the nitty gritty of our services. We completely forget about that…
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Bouncing back from disappointments
Unfortunately, your marketing efforts do not always lead to the anticipated results. Sometimes no one likes your social media post. They don’t respond to the opinion piece you published. Or…
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Listening to key players in your market
Do you know what the decision makers at key players in your market are talking about? Well, you can find out on LinkedIn. Earlier, I explained how you can find relevant…
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A framework for thought leadership content
In professional services marketing relationships & trust are the big differentiator. Only when a (potential) client trusts you enough, will they award you the business you’re after. Cultivating relationships and establishing trust…
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Five questions you need to answer for yourself
The previous Nudge was all about getting the recognition you deserve, through a 3 step content process. Now, before starting on this process there are five questions you need to answer…