Since the summer of 2023, busy subject matter experts
have been reading my bi-weekly Nudges to make the most of their marketing & business development efforts.
All Nudges can be found in these archives.
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Listening, an underestimated tactic
LinkedIn is the platform where people come to brag. Right!? In the most humblest of ways of course. We’re all “really thankful” for “the wonderful opportunities” we’ve gotten throughout our…
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Facts and figures alone won’t cut it
Facts and figures alone won’t cut it. You also need compelling stories… I had never been to Texas before. Yet there I was. In the city center of Austin. Amidst…
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Be a teacher instead
Good news! You don’t have to be a marketer to market your services. You can be a teacher instead. You are a subject matter expert. Trained. Skilled. Competent. Experienced. No…
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Uncover your core values
Life is easier, once you uncover your core values. When marketing your services, it is very important that clients understand what makes you tick. And, honestly, it’s also quite helpful…
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Focus on the day after tomorrow
Unless you want more of the same, you’ll need focus on the day after tomorrow. When you’re a subject matter expert marketing your services, you face a constant struggle. You’ll…
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Fear; not a great motivator
Contrary to what you may think, fear is not a great motivator. As a subject matter expert, you see all the things your clients are doing wrong. So, I totally understand that sometimes…
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You’ll need to do more with less
As a subject matter expert, your agenda is filled with actual work. You know: the work you do for clients. Resolving their challenges as good and as fast as you can. You…