Since the summer of 2023, busy subject matter experts
have been reading my bi-weekly Nudges to make the most of their marketing & business development efforts.
All Nudges can be found in these archives.
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Focus on the day after tomorrow
Unless you want more of the same, you’ll need focus on the day after tomorrow. When you’re a subject matter expert marketing your services, you face a constant struggle. You’ll…
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Fear; not a great motivator
Contrary to what you may think, fear is not a great motivator. As a subject matter expert, you see all the things your clients are doing wrong. So, I totally understand that sometimes…
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You’ll need to do more with less
As a subject matter expert, your agenda is filled with actual work. You know: the work you do for clients. Resolving their challenges as good and as fast as you can. You…